Marketing Concepts and Innovation emerging in Africa

The Gordon Institute of Business Science hosted top marketers and brands Ambassadors on how brands can reach the African consumer. “It is vital that African businesses get equipped with the local knowledge of the African country they wish to invest in. We need to collaborate with local partners to build up brands. Acknowledge, respect and celebrate individual cultural background, beliefs and languages. Find your inspiration at the source. Africa love stories, so tell African stories. Embrace both formal and informal sector and think beyond the traditional ATL advertising” says Gary Harwood, director and founding member of HKLM.
Only the innovative shall survive. How equipped is your brand online? Is your business mobile enabled?
“Is there easy access to your business? Is what you are offering relevant? Is your product line sustainable? 79% of smart phone Internet users use their smart phones to help with shopping. Is your website and business mobile enabled”, asks Brett StClair head of Google Mobile South Africa?

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