Focus on needs

Aug 14, 2015 | | Say something

As entrepreneurs, we often make the mistake on thinking only about what we can get by starting our companies. In most cases, the (expected) financial rewards are the main objective. While we focus on ourselves, we shouldn’t forget that the marketplace, customers, or society in general does not care about what we want, but rather how we can help them solve a problem.

Finding problems and pain points in a specific industry, unmet needs, and finding a solution to these problems or meeting these needs with excellence are the only way to ensure a long term growth to a new business venture. Money is just a by-product and a testimony of how successful one has been in providing real value and helping others.

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