Digital marketing: a huge opportunity in Africa

Apr 25, 2016 | | 7 comments

Wikipedia defines digital marketing as “an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them”. To keep it simple for the purpose of this post, digital marketing is the use of non-traditional, internet-based tools to promote and market […more]

The Agoa Forum 2015 starts in Gabon

Aug 26, 2015 | | Say something

Gabon is the first central African country to host the African Growht and Opportunity Act forum. This year edition has started two days ago (August 24th) in Libreville and will take place through August 27th. You can learn more about the AGOA at the bureau of African Affairs section of the US Department of State website. […more]

United front to grow tourism in East Africa

Aug 25, 2015 | | Say something

Based on this article on AllAfrica.com, Kenya, Uganda, Rwanda, Burundi and Tanzania will soon launch a campaign to promote the region as a single tourist destination. This makes sense. Instead of each country using its resources to promote itself, combining forces will mean a higher marketing budget and a stronger impact. Travel agencies can also come […more]

Cashing out on the real estate boom in Africa

Aug 21, 2015 | | Say something

If there is an industry that is bound to grow in leaps in the coming decade or more in Africa, it is real estate. Both commercial and residential real estate are hot sectors in all major African cities. From Dakar to Nairobi, from Lagos to Cairo, from Algiers to Johannesburg, the supply just cannot keep […more]

Used goods sites in Africa?

Aug 18, 2015 | | Say something

Probably due the average purchasing power in most African countries, purchasing second hands goods is quite popular. One typical example is buying a car, in many African countries used cars make a large majority of all vehicles sold as many just cannot afford the new models. With the increasing internet penetration and the growing popularity of ecommerce, one […more]

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