Marketing

Digital marketing: a huge opportunity in Africa

Apr 25, 2016 | | 4 comments

Wikipedia defines digital marketing as “an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them”. To keep it simple for the purpose of this post, digital marketing is the use of non-traditional, internet-based tools to promote and market […more]

Esthetic matters

Aug 13, 2015 | | Say something

A few days ago I was reading an article (or was it a Youtube video instead?) about a new invention in my country, which basically could help transform/process some agricultural product grown locally. Functionally, this looked like a great invention, which was filling a real need. Design-wise however, on a scale of 1 to 10, […more]