Digital marketing: a huge opportunity in Africa

Apr 25, 2016 | | 7 comments

Wikipedia defines digital marketing as “an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them”. To keep it simple for the purpose of this post, digital marketing is the use of non-traditional, internet-based tools to promote and market […more]

Top 5 ecommerce sites in Tanzania

Sep 9, 2015 | | 4 comments

As everywhere else in Africa, ecommerce is booming by leaps and bounds in Tanzania and a few websites have been able to establish their leadership in the market, either by being the first movers, or having strong (overseas) backing that allowed them to spend on marketing both online and offline. Very few Tanzanians still buy […more]

Bitcoin in Africa

Sep 1, 2015 | | Say something

Interesting article about a Ghanaian startup, Beam, which was previously involved in Bitcoin remittance, dropping the virtual currency altogether. Maybe a case of Africa not yet ready for some of the more advanced online technologies. The infrastructure (or, rather, the lack of infrastructure), the purchasing power, and the (still) low internet penetration or speed makes […more]

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