Much have been written about how to succeed in business. In Africa and beyond, ask anyone else in business or not, and you will hear theories about what makes a certain business or person successful. Sadly, in many places and cultures, occult practices are still being conducted by people who believe this is the only way to make it big in life.
My personal opinion is that success as a small business owner comes down to being the best at your trade.
To paraphrase a certain book, you need to be so good that they can’t ignore you. Offer the best product, provide the highest value to the marketplace, beat your competitors by a factor of ten to one. Don’t cut corners, work diligently to bring out the very best to your customers. It will just be a matter of time before you exceed your wildest dreams.