Apr 25, 2016 |
Patrick Abotsi |
Wikipedia defines digital marketing as “an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them”. To keep it simple for the purpose of this post, digital marketing is the use of non-traditional, internet-based tools to promote and market […more]
Mar 3, 2016 |
Patrick Abotsi |
Much have been written about how to succeed in business. In Africa and beyond, ask anyone else in business or not, and you will hear theories about what makes a certain business or person successful. Sadly, in many places and cultures, occult practices are still being conducted by people who believe this is the only […more]
Sep 23, 2015 |
Patrick Abotsi |
Rupu Kenya (www.rupu.co.ke) offers daily deals and discounts for online shopping in Kenya. On any given day, online shoppers in Nairobi and beyond can have access to unique deals available nowhere else. At the same time, Rupu offers a much needed platform for small businesses to promote their products, increase sales and get themselves known […more]
Sep 19, 2015 |
Patrick Abotsi |
Think of PesaPal as a Paypal or Google Checkout for Kenya. Using this system, individuals and businesses can send and receive payments online or through mobile. The innovation is combining both the online and mobile payment systems. Kenya has been a frontrunner in terms of mobile payments globally. PesaPal builds on this by expanding the […more]
Sep 18, 2015 |
Patrick Abotsi |
AfricaBeta is a conference that will be held in Lagos, Nigeria, starting from October 3rd. This year event is about Chat 3.0 and how instant messaging is becoming a powerful tool for business and commerce. The conference major partner is Chinese instant messaging powerhouse WeChat. The conference is organized by TechCabal. You can participate by registering […more]
Sep 17, 2015 |
Patrick Abotsi |
High unemployment is one of the major issues facing African economies and the entrepreneurship wave is seen as the perfect fix to solve this problem. We must recognize however that not everyone can be an entrepreneur and unemployment cannot be solved by having all our unemployed young become entrepreneurs. What we need is a certain […more]
Sep 16, 2015 |
Patrick Abotsi |
As every reader would know by now, I am an avid proponent on entrepreneurship on the continent as a way to promote long term development and solve the recurring high unemployment issues in African countries. I will, however, for a matter of impartiality, publish from time to time contrarian views that may not always go […more]
Sep 15, 2015 |
Patrick Abotsi |
Now leaving Hong Kong for Montreal to attend the 7th edition of Forum Africa which starts tomorrow. Will be posting updates from the conference floor through Twitter. You can follow me @KodjoAbotsi
Sep 14, 2015 |
Patrick Abotsi |
Launched in 2008 by Obinna Ekezie, a former NBA player, Wakanow is a pioneer in the travel reservation and ticket booking industry in Nigeria. The business model is similar to Expedia, Booking.com or the Chinese ctrip.com Wakanow offers hotel reservation, air ticket reservation, vacation packages, visa services and corporate travel. Clients can pay through Interswitch, […more]
Sep 13, 2015 |
Patrick Abotsi |
iGrow Academy is a South African startup providing online training and education services. There are currently over 1,000 students using iGrow online platform taking courses from psychology to digital marketing. The company has recently opened a branch in Toronto, with US expansion in the works. iGrow seems to focus more on short-term courses for skills development. […more]