Monthly Archives: April 2016

Digital marketing: a huge opportunity in Africa

Apr 25, 2016 | | 4 comments

Wikipedia defines digital marketing as “an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them”. To keep it simple for the purpose of this post, digital marketing is the use of non-traditional, internet-based tools to promote and market […more]